Imagery over content?
Web designs with large imagery have a positive effect on the viewer’s impression of your content. I have read many articles on sites that are all text and minimalist design. My personal experience with sites like that is unfavorable, making me more than likely to avoid that site again in the future should I need information.
On the flip side of that debate, when I come across a beautiful website, I tend to be more forgiving of poorly written content simply on the fact that the site is generally attractive and/or unique. If the design of the site is good, it can carry the weight of the other factors (like a site that loads fast, or a site that captivates the reader with extraordinary prose).
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